High-traffic automotive filters store with poor product discoverability — customers couldn't find what they needed, driving high bounce rates and abandoned carts.
✓ +35% product page engagement · Reduced bounce rate
6+ years building, operating, and scaling high-performance e-commerce stores across Saudi Arabia and the wider MENA region — using data, conversion strategy, and deep platform expertise.
I'm a Senior E-Commerce Specialist who bridges the gap between data, technology, and revenue growth.
With over 6 years managing and scaling online stores in Saudi Arabia, I've developed a rare combination of operational depth and strategic thinking. I've been the person setting up the GA4 container, building the Excel automation that fixes the ERP sync, and writing the CRO hypothesis — all in the same week.
My technical background in HTML, CSS, and JavaScript means I understand implementation, not just strategy. When I recommend a change to a checkout flow, I know exactly what it takes to build it. This makes me a more effective partner for both development teams and business owners.
I specialize in the Saudi and GCC e-commerce market, with deep experience on platforms preferred in the region — particularly Salla, alongside Shopify, Zid, and WooCommerce. I also work across Amazon Marketplace and understand the nuances of marketplace vs. owned-store strategy.
Currently available for senior e-commerce roles, consulting engagements, and fractional e-commerce leadership.
Real projects. Real problems. Measurable results. Click any card to read the full story.
High-traffic automotive filters store with poor product discoverability — customers couldn't find what they needed, driving high bounce rates and abandoned carts.
Competitive fitness brand with no digital strategy, minimal organic search presence, and paid campaigns burning budget with no attribution model.
Store operating with zero analytics — fragmented catalog, no conversion tracking, no way to understand user behavior or measure what was working.
Inherited a store with below-average conversion rates, disconnected marketplace integrations, and paid ads running without proper attribution or performance strategy.
ERP and online store constantly out of sync — causing overselling, missed orders, and the operations team spending hours every week on manual reconciliation.
New Saudi lighting store entering a competitive market on Salla with no SEO foundation, no analytics, and a high-SKU catalog spanning chandeliers, indoor/outdoor fixtures, and spotlights that needed proper structure from day one.
A track record of scaling e-commerce operations and driving measurable digital growth across Saudi Arabia.
A comprehensive toolkit built over 6+ years of hands-on e-commerce work — not just certifications.
Available for full-time roles, consulting projects, and fractional e-commerce leadership.
The software I use daily to analyze data, optimize campaigns, and manage e-commerce platforms at scale.
11 verified certifications from Google, IBM, Meta, Shopify and Coursera — all with verifiable links.
Whether you're looking to scale an existing store, launch a new one, or develop a data-driven growth strategy — I'm available to help. Let's talk.