Senior E-Commerce Specialist · Saudi Arabia
Zakaria Fadl
E-Commerce Growth & Operations
6+ years building, operating, and scaling e-commerce stores in Saudi Arabia and the wider GCC — combining conversion strategy, analytics, and hands-on platform expertise.
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Hiring a senior e-commerce operator
Six documented store engagements, a Saudi-based professional history since 2019, and hands-on platform expertise across Salla, Shopify, Zid, and WooCommerce.
View ExperienceSupport for your e-commerce operation
CRO audits, analytics rebuilds, SEO foundations, or fractional e-commerce leadership — see how similar problems were solved in practice before reaching out.
See How I Can HelpThe Person Behind the Strategy
A Senior E-Commerce Specialist who works across data, technology, and revenue growth — not just one of them.
With over 6 years managing and scaling online stores in Saudi Arabia, I've built a combination of operational depth and strategic thinking: setting up a GA4 container, building an Excel automation to fix an ERP sync, and writing a CRO test hypothesis, often in the same week.
A working knowledge of HTML, CSS, and JavaScript means I understand implementation, not just strategy — when I recommend a change to a checkout flow, I know what it takes to build it.
I specialize in the Saudi and GCC e-commerce market, with deep experience on platforms preferred in the region — particularly Salla, alongside Shopify, Zid, and WooCommerce — as well as Amazon Marketplace.
Currently available for senior e-commerce roles, consulting engagements, and fractional e-commerce leadership.
Stores I've Worked On
Real engagements, real constraints, and the outcomes that followed. Each case study has its own page with full context.
A high-traffic Salla store for automotive filters where poor product discoverability was driving bounce and abandoned carts.
A competitive fitness brand with no digital strategy, minimal organic visibility, and paid campaigns running without attribution.
A store operating with no analytics or conversion tracking, and a product catalog with structural issues affecting both UX and SEO.
Professional Journey
A track record of e-commerce operations and digital growth work across Saudi Arabia, from coordinator to senior specialist.
- Leading e-commerce strategy and operations for Ajlan & Bros Holding's digital transformation initiative.
- Managing and improving ajstore.com — optimizing the product catalog, enhancing user experience, and driving conversion improvements.
- Implementing analytics and tracking systems to measure performance and identify growth opportunities.
- Developing digital marketing strategies across multiple channels to support brand visibility and customer acquisition.
- Led e-commerce operations and growth strategy as the senior specialist, owning the roadmap from performance marketing to UX.
- Managed paid advertising campaigns across Google and social platforms, with a focus on attribution and reducing customer acquisition cost.
- Implemented systematic CRO frameworks — testing checkout flows, product page layouts, and CTAs.
- Coordinated with development partners to integrate marketplace listings and keep product data consistent across channels.
- Managed end-to-end online store operations — product catalog, inventory accuracy, and platform performance.
- Built a custom Excel automation tool to sync ERP data with the online store, reducing manual reconciliation effort by an estimated 70%.
- Implemented SEO strategy and performance analytics to track customer acquisition cost over time.
- Collaborated with cross-functional teams to align digital operations with business goals and reporting requirements.
- Managed daily store operations — product updates, content publishing, inventory monitoring, and promotional campaigns.
- Optimized Shopify apps and store UX to reduce friction and increase repeat purchase rates.
- Managed Amazon product listings with a focus on content quality, keyword optimization, and buy-box performance.
- Coordinated digital marketing campaigns across social media platforms.
Skills & Technical Stack
A toolkit built through 6+ years of hands-on e-commerce work, grouped by discipline rather than self-rated scores.
How I Can Help
Available for full-time senior roles, consulting projects, and fractional e-commerce leadership.
- Platform migration & setup
- UX & navigation restructuring
- Product catalog architecture
- Page-speed optimization
- Heatmap & session analysis
- A/B testing strategy
- Checkout flow optimization
- Landing page improvement
- Technical SEO audit
- Content & keyword strategy
- Generative Engine Optimization approach
- Semrush, Ahrefs, Screaming Frog
- GA4 & GTM implementation
- Custom event tracking
- Search Console integration
- Dashboard & reporting setup
- Growth roadmap planning
- Marketplace strategy
- Paid-ads oversight
- KPI frameworks & reporting
- ERP & store data sync
- Excel / Sheets automation
- Inventory workflows
- Process documentation
Certifications & Qualifications
Certificates from Google, IBM, Meta, Shopify, and Coursera, each verifiable via a direct Coursera link.
All certifications below are Professional Certificates issued through Coursera; the badge reflects the credentialing partner named on each certificate.
Show all 11 certifications
Ready to grow
your e-commerce
business?
Whether it's scaling an existing store, launching a new one, or building a data-driven growth strategy — reach out and let's talk.
Send a Message
Prefer email? Write directly to zakfdl22@gmail.com.