Automotive parts · Saudi Arabia Salla

Corner Filter

A high-traffic Salla store for automotive filters where poor product discoverability was driving bounce and abandoned carts.

cornerfilter.sa ↗

Context

Corner Filter sells automotive filters on Salla to a Saudi customer base that searches by precise vehicle fitment. The store had solid traffic, but the catalog and filtering system were not built for that kind of specificity.

The Problem

Customers could not filter effectively to find the exact part they needed. In a category where fitment specificity is everything, that gap showed up as high bounce rates, shallow session depth, and abandoned carts despite adequate traffic.

Responsibility

Owned the CRO and UX diagnosis for the catalog, navigation, and measurement setup.

What Was Done

  • Ran a UX audit using Microsoft Clarity heatmaps and session recordings to see exactly where users dropped off.
  • Restructured navigation and the filtering system around how customers actually search for parts.
  • Improved product page hierarchy and category architecture.
  • Implemented GTM event tracking so the impact of each change could be measured precisely through GA4.

Result

Product page engagement improved by an estimated 35%, alongside a reduction in bounce rate, following the navigation and filtering changes. Figure carried over from prior reporting — pending re-verification before publication.

How It Was Measured

Measured through GA4 engagement and bounce-rate metrics across a before/after window, cross-referenced with Clarity session recordings.

What It Showed

On high-SKU technical catalogs, filter usability often affects conversion earlier in the journey than checkout design does.

← Back to all case studies