Fitness & sporting goods · Saudi Arabia Shopify

Ghodoq Shark

A competitive fitness brand with no digital strategy, minimal organic visibility, and paid campaigns running without attribution.

ghodoqshark.com ↗

Context

Ghodoq Shark operates in a crowded fitness-brand category where paid media spend and organic search visibility both compound over time — or drain budget when they aren't structured correctly.

The Problem

The brand had no digital strategy in place, almost no organic search presence, and paid campaigns that were burning budget with no way to measure real return.

Responsibility

Built the brand's digital strategy from the ground up, covering SEO and paid media.

What Was Done

  • Conducted comprehensive keyword research aligned with buyer intent.
  • Ran a technical SEO overhaul, fixing crawlability and on-page structure issues.
  • Restructured paid campaigns with proper campaign architecture, exclusion audiences, and bid-strategy alignment.
  • Established a content plan mapped to the funnel, from awareness through purchase intent.

Result

Organic traffic increased by an estimated 40% in the months following the SEO work, and paid advertising return improved after the campaign restructure. Figure carried over from prior reporting — pending re-verification before publication.

How It Was Measured

Tracked via GA4 organic-traffic trends and platform-reported ROAS, compared across a before/after window.

What It Showed

Fixing attribution before scaling ad spend prevents budget from being wasted on channels that only look like they're working.

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