Qeyam
An inherited store with below-average conversion rates, fragmented marketplace integrations, and paid ads running without proper attribution.
qeyam.sa ↗Context
Stepping into the Senior E-Commerce Specialist role at Qeyam meant inheriting a store where several growth levers — CRO, marketplaces, and paid media — were each working in isolation, without a unifying strategy.
The Problem
Below-average conversion rates across the board, marketplace integrations operating without a unified strategy, and paid campaigns with no proper attribution — making it hard to tell which channels were actually profitable.
Responsibility
As Senior E-Commerce Specialist, led a full growth-strategy rebuild across CRO, marketplaces, and paid media.
What Was Done
- Rebuilt the CRO framework around systematic, hypothesis-driven testing.
- Unified marketplace integrations with consistent product data and pricing logic across channels.
- Rebuilt paid ad campaigns with clearer attribution and audience strategy.
- Established KPI dashboards giving visibility across all channels in one place.
Result
How It Was Measured
Tracked through KPI dashboards covering channel-level revenue and conversion rate across a before/after comparison window.
What It Showed
Unifying marketplace data quality is often a prerequisite for reliable attribution — you can't trust the numbers until the channels agree with each other.